Latest Articles

Fresh Impressions on Brandmarks (From a 5-Year-Old)
02 February 2012

  Via Adam Ladd (Youtube) [...]

Puerto Rico: The Unrecognized Star of Latino Marketing
22 November 2011

There are more Puerto Ricans living in Florida than in San Juan. Population mobility goes both ways (from Puerto Rico to the U.S. and vice versa). Puerto Ricans stay in touch with their homes [...]

First Train-Wrapping in Puerto Rico
16 November 2011

The traditional Tren Urbano gray will be replaced for at least the next six months with blue skies, clouds, and even butterflies. The Puerto Rico Department of Transportation and Public Works launched today the [...]

Four Days Left to Protect Your Brand From Becoming a .XXX Domain!
24 October 2011

Recently ICANN, the guys that rule over domain names, released the controversial .XXX top-level domain. This means that starting in December, .XXX domains will be available for the general public to purchase. If you [...]

Monica Puig to Be Image of El Mesón Campaign
22 October 2011

Puerto Rican tennis player and silver medalist Monica Puig is the new image of Puerto Rican restaurant chain El Mesón Sandwiches in its new campaign to help the Puerto Rico Olympic Committee.. “We are extremely proud of Monica and all his accomplishments and know that she is a role model as far as sport and [...]

Intellectual Property in the Advertising Industry
20 October 2011

This is a great educational video from Grey Puerto Rico.  Check it out! (Spanish Only/Solo en Español) Via Grey Puerto Rico News [...]

5-Hour Energy to Sponsor Puerto Rico Tip-Off
20 October 2011

5-hour Energy has signed a deal with ESPN to become the title sponsor of the 2011 Puerto Rico Tip-Off, a college hoops event featuring eight teams from across the country. The 5-hour Energy Puerto [...]

Puerto Rico Daily Sun Celebrates Its Third Year!
18 October 2011

First, I wish to congratulate the staff of the Puerto Rico Daily Sun.  Things are bad in the world of print news, and they’ve made it to their third birthday, so this anniversary must [...]

Digital Marketing and Advertising Is Essential
16 October 2011

Advances in technology have made evolution in sales and marketing strategies imminent. The constant use of the Internet and  social networks via mobile phones, digital tablets, and personal computers offer powerful alternatives to companies [...]

T-Mobile Rolls Out New Ad Campaign
14 October 2011

Puerto Rican NBA players José Juan Barea and Carlos Arroyo are once again taking center court in T-Mobile’s latest advertising campaign launched Wednesday. The ad, which plays on the multiple meanings of the word [...]